Samsung School of Rugby

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Samsung signed a 3 year partnership with the RFU and England Rugby Team. We received the brief to build brand love and drive consideration of the Samsung Galaxy phones through the sponsorship. However, Samsung doesn’t have much right to talk about rugby as they are a newcomer to the sport.

We decided not just to talk to the England rugby fans but to focus on a larger audience: the Big Eventers and involve them into the ‘Samsung School of Rugby’. Through the campaign we wanted to educate our audience in a fun way by creating entertaining content that cuts through, is social and invites to participate.

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There is ‘smart’ and there is SmartThings

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When we launched SmartThings in the UK and Europe we didn’t want it to be about the ‘things’ in Internet of Things, like any other brand in the category. Instead we positioned SmartThings as a brand for people who interact with these things. Our challenge was to demystify the tech and show people how SmartThings can make their lives better.

As part of our digital launch we shot four lovely online films to drive brand desire and create equity. Continue reading →