Be The Fastest

People want fast broadband connections and Virgin Media gives them just that. Fast speed is Virgin Media’s competitive edge in technology. When Usain Bolt broke the world 100m record he did it in an incredible 9.58 seconds. This film re-creates that experience, over and over again and with increasing excitement. Ahead of a pivotal season in Bolt’s career, this film is about what it feels like to experience speed, at a physical and emotional level.

Following on from this, and to celebrate Bolt’s staggering success in Rio, we’ve teamed up with Arch Birds and produced a Jamaican dancehall track called #BeTheFastest. It is available to purchase on iTunes and to stream on platforms like Spotify, Amazon Prime and Soundcloud. The music video was shot in Jamaica and stars the best dance troops on the scene, as well as the big man himself showing off his moves. The track was played on the radio, shown on music stations but it also received lots of free publicity including a special feature on ITV’s Good Morning Britain and even the Jamaican PM Tweeted about the campaign. On its release the campaign was awarded Adweek’s Ad of the Day and the music video Pick of the Day at Creativity Online.

Tesco’s Tannoy Takeover

Dads often draw the shortest straw in family life. We created a campaign for Tesco which aims to help the nation’s fathers get some much needed acknowledgment this Father’s Day. The film shows what happens when people are given an opportunity to express their feelings for the father figure in their life. The integrated campaign involved TV, outdoor, social, digital, search, experiential and instore.

Introducing Basket Dating

For many, Valentine’s Day feels like a retailer event awash with the same offers, targeted at the same people: couples. Tesco are talking to everyone this year, showing how the supermarket can help both people in relationships, who want bright ideas for being genuinely romantic, as well as the 51% of the nation who are single and ready to find their match.
The ad was rewarded with Adweek’s Ad of the Day and Editor’s Pick of the Week by Creativity Online.

UK’s first promoted Twitter Moment

We created the first Twitter promoted Moment in the UK with our #FeelGoodCookbook. The cookbook is designed to inspire people across the country with recipes, and provide helpful tips for breakfast, lunch, and dinner. Like any cookbook, it has a cover, chapters and recipes — and is a powerful example of the creative potential that exists within this product.

To date our Twitter Moment is still one of the best global case studies used by Twitter HQ. Read more about it here.

Samsung School of Rugby


Samsung signed a 3 year partnership with the RFU and England Rugby Team. We received the brief to build brand love and drive consideration of the Samsung Galaxy phones through the sponsorship. However, Samsung doesn’t have much right to talk about rugby as they are a newcomer to the sport.

We decided not just to talk to the England rugby fans but to focus on a larger audience: the Big Eventers and involve them into the ‘Samsung School of Rugby’. Through the campaign we wanted to educate our audience in a fun way by creating entertaining content that cuts through, is social and invites to participate.

Continue reading

There is ‘smart’ and there are SmartThings

When we launched SmartThings in the UK and Europe we didn’t want it to be about the ‘things’ in Internet of Things, like any other brand in the category. Instead we positioned SmartThings as a brand for people who interact with these things. Our challenge was to demystify the tech and show people how SmartThings can make their lives better.

As part of our digital launch we shot four lovely online films to drive brand desire and create equity. Continue reading

When stuff sucks, #makeitright

We were briefed by Three to revolutionise the mobile industry. Three doesn’t charge you extra for using 4G or calling 0800 numbers, and allows you to use your phone abroad at no extra costs in 18 destinations worldwide.

The industry sucks so we launched a new brand platform and multi-channel campaign to raise awareness around Three’s pledge. We wanted to let everyone know that when things suck, we make it right!