People want fast broadband connections and Virgin Media gives them just that. Fast speed is Virgin Media’s competitive edge in technology. When Usain Bolt broke the world 100m record he did it in an incredible 9.58 seconds. This film re-creates that experience, over and over again and with increasing excitement. Ahead of a pivotal season in Bolt’s career, this film is about what it feels like to experience speed, at a physical and emotional level.
Following on from this, and to celebrate Bolt’s staggering success in Rio, we’ve teamed up with Arch Birds and produced a Jamaican dancehall track called #BeTheFastest. It is available to purchase on iTunes and to stream on platforms like Spotify, Amazon Prime and Soundcloud. The music video was shot in Jamaica and stars the best dance troops on the scene, as well as the big man himself showing off his moves. The track was played on the radio, shown on music stations but it also received lots of free publicity including a special feature on ITV’s Good Morning Britain and even the Jamaican PM Tweeted about the campaign. On its release the campaign was awarded Adweek’s Ad of the Day and the music video Pick of the Day at Creativity Online.