Dads often draw the shortest straw in family life. We created a campaign for Tesco which aims to help the nation’s fathers get some much needed acknowledgment this Father’s Day. The film shows what happens when people are given an opportunity to express their feelings for the father figure in their life.
We created the first Twitter promoted Moment in the UK with our #FeelGoodCookbook. The cookbook is designed to inspire people across the country with recipes, and provide helpful tips for breakfast, lunch, and dinner. Like any cookbook, it has a cover, chapters and recipes — and is a powerful example of the creative potential that exists within this product.
To date our Twitter Moment is still one of the best global case studies used by Twitter HQ. Read more about it here.
Samsung signed a 3 year partnership with the RFU and England Rugby Team. We received the brief to build brand love and drive consideration of the Samsung Galaxy phones through the sponsorship. However, Samsung doesn’t have much right to talk about rugby as they are a newcomer to the sport.
We decided not just to talk to the England rugby fans but to focus on a larger audience: the Big Eventers and involve them into the ‘Samsung School of Rugby’. Through the campaign we wanted to educate our audience in a fun way by creating entertaining content that cuts through, is social and invites to participate.
Cheil wrote the overall campaign strategy and produced all digital content including a campaign hub, video content featuring England rugby legends Lawrence Dallaglio and Jason Robinson, YouTube influencer activations, ran all of social media and worked closely with Google, Vice and Starcom. We also worked together with BBH Sport who were responsible for the TVCs featuring Jack Whitehall.
The campaign received great review by Marketing Magazine and Campaign Magazine.
When we launched SmartThings in the UK and Europe we didn’t want it to be about the ‘things’ in Internet of Things, like any other brand in the category. Instead we positioned SmartThings as a brand for people who interact with these things. Our challenge was to demystify the tech and show people how SmartThings can make their lives better.
As part of our digital launch we shot four lovely online films to drive brand desire and create equity. Continue reading
We were briefed by Three to revolutionise the mobile industry. Three doesn’t charge you extra for using 4G or calling 0800 numbers, and allows you to use your phone abroad at no extra costs in 18 destinations worldwide.
The industry sucks so we launched a new brand platform and multi-channel campaign to raise awareness around Three’s pledge. We wanted to let everyone know that when things suck, we make it right!