When we launched SmartThings in the UK and Europe we didn’t want it to be about the ‘things’ in Internet of Things, like any other brand in the category. Instead we positioned SmartThings as a brand for people who interact with these things. Our challenge was to demystify the tech and show people how SmartThings can make their lives better.

As part of our digital launch we shot four lovely online films to drive brand desire and create equity.