Holland’s first live TVCs

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In 2017 T-Mobile were awarded the best tested network in two consecutive years according to P3, the independent benchmarking expert. In order to celebrate the win with our customers we decided not just to talk about our network. Instead, we wanted to challenge ourselves and put it to the test to let everyone else see it for themselves.

We partnered with Johan Kramer, the iconic Dutch filmmaker, and filmed content at several locations throughout the country. Everything was filmed on an iPhone and streamed live on TV using T-Mobile’s unlimited 4G network.

There is ‘smart’ and there is SmartThings

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When we launched SmartThings in the UK and Europe we didn’t want it to be about the ‘things’ in Internet of Things, like any other brand in the category. Instead we positioned SmartThings as a brand for people who interact with these things. Our challenge was to demystify the tech and show people how SmartThings can make their lives better.

As part of our digital launch we shot four lovely online films to drive brand desire and create equity. Continue reading →

Page Three is back

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As part of Three’s Feel at Home campaign we brought back Page Three on April 1st. Instead of the usual suspect, we gave Barry, 53 from Huddersfield, the chance to show his off his moobs in The Sun. He was very happy to be with Three and use his phone in Spain this summer at no extra cost to share even more #holidayspam.

Prepare yourself for #holidayspam

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My first project at W+K was to launch the second Feel at Home campaign for the mobile operator, Three. With Feel at Home customers could use their phones abroad at no extra cost in 16 destinations, with Spain (UK’s most popular holiday destination) joining in April. Since last year over 1 million customers have been spamming their friends from abroad. With even more destinations coming, there’s no stopping now. Prepare yourself.

We launched the fully integrated campaign with 2 x 60″ TVCs and then successfully followed up with cinema, radio, OOH, press, digital, CRM, social, in-store and experiential. Read more here.