In September 2011 we teamed up with Blippar to introduce the UK’s first image recognition augmented reality print campaign as part of Tesco’s new Big Price Drop campaign. By simply hovering your smartphone in Blippar mode over an outdoor or press advert, the customers were able to access free store location information and download exciting new daily recipe ideas from the UK’s biggest supermarket.
Author Archives: valdemardomingos
Nintendo’s Flipnote Monsters
We created an online competition for Nintendo’s animation application, Flipnote Studio, inviting people to create their own monsters and submit them using their Nintendo DSi.
The competition was judged by illustrator Andrew Rae, and winning monsters were featured in a knock-down drag-out battle animation that appeared on the Nintendo Channel, the Nintendo website and YouTube.
We had nearly 8,000 competition entries, and hundreds of gaming sites and animation blogs talked about the competition. All within three weeks when the campaign launched.
Pokémon black and white launch
For the recent Nintendo game launch of Pokémon Black and White, we were asked by The Pokémon Company to introduce over 150 new Pokémon characters across Europe to old and future fans. The job was to encourage awareness, excitement and drive sales of the new game.
Flying in 3D
Nintendo asked us to create a film for the Nintendo Channel to promote the latest Pilotwings game for the Nintendo 3DS. The series have been around since 1990 but this is the first game you can experience in 3D. Who else better to test the game than professional stunt pilots? Nintendo liked the idea so much that we also ended up making five Pan-European TV ads.
Let’s have a Wii Party!
Nintendo launched Wii Party; a typical Nintendo game with fun for the whole family. The more people to play the game with, the more fun guaranteed. We created two films for Nintendo. We invited the Walton sextuplets from to have a Wii Party at their house in Liverpool.
East Coast’s Miniature Prices
We promoted East Coast’s low fares’ campaign with a television, outdoor, print and online advertising campaign. The new executions promote East Coast’s low fares along the East Coast Main Line, featuring key destinations along the route such as London, Edinburgh, Newcastle, Leeds and York.
Roses Awards: Gold
BTAA: Finalist
Japanese Samurai Documentary
Samurai Warriors 3 is a fighting game based on real Japanese history from the 16th and 17th century. We casted Dr. Christoffer Gerteis, lecturer in the history of Japan, who talked about the samurai, the battles and the weapons from that time which were all featured in the game. A very interesting documentary with a great link between the Japanese history and the video game.
The final film was aired on the Nintendo Channel early 2010 and is still one of the most popular videos out there.
London 2012 launch film
McCann Worldgroup is the official Marketing Services Provider for London 2012. In order to announce this to all stakeholders, we created a mood film to show at our launch event.
Valdemar Domingos 