We were briefed by Three to revolutionise the mobile industry. Three doesn’t charge you extra for using 4G or calling 0800 numbers, and allows you to use your phone abroad at no extra costs in 18 destinations worldwide.
The industry sucks so we launched a new brand platform and multi-channel campaign to raise awareness around Three’s pledge. We wanted to let everyone know that when things suck, we make it right!
We created a very cheeky Metro cover wrap for Three. Over 1 million commuters were showing their trunks whilst reading the newspaper. #holidayspam
As part of Three’s Feel at Home campaign we brought back Page Three on April 1st. Instead of the usual suspect, we gave Barry, 53 from Huddersfield, the chance to show his off his moobs in The Sun. He was very happy to be with Three and use his phone in Spain this summer at no extra cost to share even more #holidayspam.
My first project at W+K was to launch the second Feel at Home campaign for the mobile operator, Three. With Feel at Home customers could use their phones abroad at no extra cost in 16 destinations, with Spain (UK’s most popular holiday destination) joining in April. Since last year over 1 million customers have been spamming their friends from abroad. With even more destinations coming, there’s no stopping now. Prepare yourself.
We launched the fully integrated campaign with 2 x 60″ TVCs and then successfully followed up with cinema, radio, OOH, press, digital, CRM, social, in-store and experiential. Read more here.
Valdemar Domingos 