V Energy is market leader in energy drinks in Australasia but in Europe they only have a 1% share. In order to grow their business we built a communication platform to bring to life their challenger identity. V Energy is all about positive energy and we chose to do something about online trolling and cure every troll on the web with V-hab.
Category Archives: V Energy
Getting V Energy on the shelves
Before we launched our pan-European consumer campaign we had to make the trade aware of the product and the brand launch. We selected the key Account Managers of each important retail outlet and sent them a personalised freestyle rap video, explaining exactly why to stock up on our energy drink.
Valdemar Domingos 