Tesco’s Tannoy Takeover

Posted on by

Dads often draw the shortest straw in family life. We created a campaign for Tesco which aims to help the nation’s fathers get some much needed acknowledgment this Father’s Day. The film shows what happens when people are given an opportunity to express their feelings for the father figure in their life. The integrated campaign involved TV, outdoor, social, digital, search, experiential and instore.

Introducing Basket Dating

Posted on by
For many, Valentine’s Day feels like a retailer event awash with the same offers, targeted at the same people: couples. Tesco are talking to everyone this year, showing how the supermarket can help both people in relationships, who want bright ideas for being genuinely romantic, as well as the 51% of the nation who are single and ready to find their match.
The ad was rewarded with Adweek’s Ad of the Day and Editor’s Pick of the Week by Creativity Online, and received over 12M views on Facebook. 

UK’s first promoted Twitter Moment

Posted on by

We created the first Twitter promoted Moment in the UK with our #FeelGoodCookbook. The cookbook is designed to inspire people across the country with recipes, and provide helpful tips for breakfast, lunch, and dinner. Like any cookbook, it has a cover, chapters and recipes — and is a powerful example of the creative potential that exists within this product.

To date our Twitter Moment is still one of the best global case studies used by Twitter HQ. Read more about it here.

Augmented Reality ads for Tesco

Posted on by

In September 2011 we teamed up with Blippar to introduce the UK’s first image recognition augmented reality print campaign as part of Tesco’s new Big Price Drop campaign. By simply hovering your smartphone in Blippar mode over an outdoor or press advert, the customers were able to access free store location information and download exciting new daily recipe ideas from the UK’s biggest supermarket.

Continue reading →