McCann Worldgroup is the official Marketing Services Provider for London 2012. In order to announce this to all stakeholders, we created a mood film to show at our launch event.
Category Archives: McCann London
World’s first 8MP camera phone
The 8MP camera phone makes spontaneity worth exhibiting. The fully-integrated campaign was rolled out on a global level.
Life captured with the Sony Ericsson C902
In May 2008 we launched a global and integrated campaign to raise awareness of the Sony Ericsson C902. The camera phone has a slide-out lens cover to capture the moment and share instantly with your friends. The TV ads were supported by outdoor, print and online media.
Xbox brand film
Brand film we created for Xbox’s new positioning. Password to view this video: XbF117.
Microsoft sponsorship at Twickenham stadium
Microsoft sponsors the screens at Twickenham stadium, the home of England rugby. They asked us to create new content for the screens. 82,000 spectators saw our tactical Windows Mobile ads for the first time.
First ever motion picture videowall advert
On 7th February 2007 we launched the first ever motion picture videowall advert in Europe for Microsoft. At a speed of 65mph the hundreds of screens inside the Heathrow Express tunnel turn into a motion picture.
Microsoft Office 2007 European Launch
The launch of Microsoft’s new version of Office in Europe.
Windows Vista European Launch
On 30th January 2007 we launched Microsoft’s biggest product release after Windows 95. Besides the UK, we ran the campaign in 18 other markets in Europe, Middle East and Africa.
Valdemar Domingos 