The ‘Who’s In?’ Button

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Cuervo’s ‘Who’s In?’ campaign calls out and celebrates instigators across the globe. The campaign taps into a universal insight about friends and tequila, that every social group has an instigator – the guy who always makes things happen – and that nothing plays to the instigator’s sense of fun, adventure and spontaneity better than the Cuervo Moment. In order to make more of these moments happen, Cuervo provides instigators with the ‘Who’s In?’ Button to rally their friends for fun nights out together.

We’ve entered the campaign for the 2013 Webby Awards. Fingers crossed!

Stirring up the premium spirit market

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1800 Family

The world is a place that works in straight lines, a place populated by herds and governed by the gravity of a long-held belief, for example that the only spirits to be seen drinking are vodka or whisky, or that tequila is just for parties and shooting. 1800 Tequila holds that it is the people who carve their own path, who wave goodbye to the herd and who defy the gravity of convention that make the world interesting. We branded and positioned 1800, Cuervo’s super premium tequila, to reach this market and show that this drink is one for savouring, and will make you think differently about tequila.

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