Nowadays it’s harder to find the TV shows you love. Services like catch up TV, on demand and Netflix make it harder than ever to find your favourite shows. It’s so complicated, only a 7 year old knows exactly how to easily access content.
Virgin TV is bringing all the best bits of the TV world together. Through a social experiment we introduced the ‘Masters of Entertainment’ and showed grown-ups how easy it is to take back control of your TV.
People want fast broadband connections and Virgin Media gives them just that. Fast speed is Virgin Media’s competitive edge in technology. When Usain Bolt broke the world 100m record he did it in an incredible 9.58 seconds. This film re-creates that experience, over and over again and with increasing excitement. Ahead of a pivotal season in Bolt’s career, this film is about what it feels like to experience speed, at a physical and emotional level.
Following on from this, and to celebrate Bolt’s staggering success in Rio, we’ve teamed up with Arch Birds and produced a Jamaican dancehall track called #BeTheFastest. It is available to purchase on iTunes and to stream on platforms like Spotify, Amazon Prime and Soundcloud. The music video was shot in Jamaica and stars the best dance troops on the scene, as well as the big man himself showing off his moves. The track was played on the radio, shown on music stations but it also received lots of free publicity including a special feature on ITV’s Good Morning Britain and even the Jamaican PM Tweeted about the campaign. On its release the campaign was awarded Adweek’s Ad of the Day and the music video Pick of the Day at Creativity Online.
Dads often draw the shortest straw in family life. We created a campaign for Tesco which aims to help the nation’s fathers get some much needed acknowledgment this Father’s Day. The film shows what happens when people are given an opportunity to express their feelings for the father figure in their life. The integrated campaign involved TV, outdoor, social, digital, search, experiential and instore.
We created the first Twitter promoted Moment in the UK with our #FeelGoodCookbook. The cookbook is designed to inspire people across the country with recipes, and provide helpful tips for breakfast, lunch, and dinner. Like any cookbook, it has a cover, chapters and recipes — and is a powerful example of the creative potential that exists within this product.
To date our Twitter Moment is still one of the best global case studies used by Twitter HQ. Read more about it here.
Valdemar Domingos 