https://www.youtube.com/watch?v=_6jl5RoyMek
We were briefed by Three to revolutionise the mobile industry. Three doesn’t charge you extra for using 4G or calling 0800 numbers, and allows you to use your phone abroad at no extra costs in 18 destinations worldwide.
The industry sucks so we launched a new brand platform and multi-channel campaign to raise awareness around Three’s pledge. We wanted to let everyone know that when things suck, we make it right!
We created a very cheeky Metro cover wrap for Three. Over 1 million commuters were showing their trunks whilst reading the newspaper. #holidayspam
As part of Three’s Feel at Home campaign we brought back Page Three on April 1st. Instead of the usual suspect, we gave Barry, 53 from Huddersfield, the chance to show his off his moobs in The Sun. He was very happy to be with Three and use his phone in Spain this summer at no extra cost to share even more #holidayspam.
My first project at W+K was to launch the second Feel at Home campaign for the mobile operator, Three. With Feel at Home customers could use their phones abroad at no extra cost in 16 destinations, with Spain (UK’s most popular holiday destination) joining in April. Since last year over 1 million customers have been spamming their friends from abroad. With even more destinations coming, there’s no stopping now. Prepare yourself.
We launched the fully integrated campaign with 2 x 60″ TVCs and then successfully followed up with cinema, radio, OOH, press, digital, CRM, social, in-store and experiential. Read more here.
To bring to life the extraordinary stories behind the Vertu brand, we shot five beautiful films for their global social media channels.
For P&G’s Pantene we created several online branded films as part of an integrated campaign to infuse their new global brand platform of ‘Shine Strong’ to their EMEA audience.
We launched Vype e-cigarettes to place the brand as the first true alternative to smoking. This new category is dominated by poor quality products, leaving early adopters dissatisfied. In order to position our brand as the expert everyone’s been waiting for, we had to separate ourselves. By focusing on the emotional benefit rather than making rational claims we created the first brand smokers want to identify themselves with.
V Energy is market leader in energy drinks in Australasia but in Europe they only have a 1% share. In order to grow their business we built a communication platform to bring to life their challenger identity. V Energy is all about positive energy and we chose to do something about online trolling and cure every troll on the web with V-hab.
Valdemar Domingos 