For many, Valentine’s Day feels like a retailer event awash with the same offers, targeted at the same people: couples. Tesco are talking to everyone this year, showing how the supermarket can help both people in relationships, who want bright ideas for being genuinely romantic, as well as the 51% of the nation who are single and ready to find their match.The ad was rewarded with Adweek’s Ad of the Day and Editor’s Pick of the Week by Creativity Online, and received over 12M views on Facebook.
Valdemar Domingos 