V Energy is market leader in energy drinks in Australasia but in Europe they only have a 1% share. In order to grow their business we built a communication platform to bring to life their challenger identity. V Energy is all about positive energy and we chose to do something about online trolling and cure every troll on the web with V-hab.

The campaign is supported by the V-hab microsite – on which users can download a ‘de-troller’ browser extension which “converts all troll comments on websites to something so pleasant even your gran can read it without blushing” and make use of the ‘troll intervention’ Facebook app to combat trolling friends and win free V. The site offers a range of features mocking the infamous internet troll and the campaign is accompanied by a 90-second film.