Unibet has over 7 million customers worldwide which makes it one of the world’s largest online betting companies. However, in the UK the brand is still fairly unknown. To stand apart from other betting companies we positioned the brand as a more intelligent alternative to football-focused bookmakers, and a champion of fans of rugby, cricket and tennis, whose sports are often overlooked.

The integrated campaign, starring sporting legends Sir Ian Botham, Gavin Hastings and Goran Ivanisevic, features TV, press, online and mobile to accommodate the ebbs and flows of different events throughout the year. We even designed a very special armchair.

Campaign named it Ad of the Day on its release.

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