Before we launched our pan-European consumer campaign we had to make the trade aware of the product and the brand launch. We selected the key Account Managers of each important retail outlet and sent them a personalised freestyle rap video, explaining exactly why to stock up on our energy drink.

We also sent them a DM box with a redesigned product to announce the campaign, a brochure with information about the brand and a USB multi charger so they could become the ‘energy radiator’ in their office. Despite a low budget and a two week deadline from brief to delivery the Client received more meetings to stock V Energy than ever before. Not bad for a freestyle rap from Ireland’s seventh biggest hiphop crew.