In September 2011 we teamed up with Blippar to introduce the UK’s first image recognition augmented reality print campaign as part of Tesco’s new Big Price Drop campaign. By simply hovering your smartphone in Blippar mode over an outdoor or press advert, the customers were able to access free store location information and download exciting new daily recipe ideas from the UK’s biggest supermarket.

“The Big Price Drop initiative is a major new offering from Tesco this autumn, so it is fitting to partner with an equally innovative new technology for the launch campaign,” said Angela Porter, senior advertising manager at Tesco.