We launched a pan-European campaign for Tetley introducing “tea wishes”, the idea that every time you pull the drawstrings on your teabag, you can also make a wish for someone.
The campaign launched in France and played out across various European markets.
In September 2011 we teamed up with Blippar to introduce the UK’s first image recognition augmented reality print campaign as part of Tesco’s new Big Price Drop campaign. By simply hovering your smartphone in Blippar mode over an outdoor or press advert, the customers were able to access free store location information and download exciting new daily recipe ideas from the UK’s biggest supermarket.
Valdemar Domingos 