My first project at W+K was to launch the second Feel at Home campaign for the mobile operator, Three. With Feel at Home customers could use their phones abroad at no extra cost in 16 destinations, with Spain (UK’s most popular holiday destination) joining in April. Since last year over 1 million customers have been spamming their friends from abroad. With even more destinations coming, there’s no stopping now. Prepare yourself.
We launched the fully integrated campaign with 2 x 60″ TVCs and then successfully followed up with cinema, radio, OOH, press, digital, CRM, social, in-store and experiential. Read more here.
To bring to life the extraordinary stories behind the Vertu brand, we shot five beautiful films for their global social media channels.
For P&G’s Pantene we created several online branded films as part of an integrated campaign to infuse their new global brand platform of ‘Shine Strong’ to their EMEA audience.
Presentation I wrote for all WPP agencies worldwide working with Procter & Gamble.
We launched Vype e-cigarettes to place the brand as the first true alternative to smoking. This new category is dominated by poor quality products, leaving early adopters dissatisfied. In order to position our brand as the expert everyone’s been waiting for, we had to separate ourselves. By focussing on the emotional benefit rather than making rational claims we created the first brand smokers want to identify themselves with. The campaign was fully integrated: TV, OOH, press, digital, eCRM, social media, brand activation events and a complete website redesign. Read more here, here and here.
V Energy is market leader in energy drinks in Australasia but in Europe they only have a 1% share. In order to grow their business we built a communication platform to bring to life their challenger identity. V Energy is all about positive energy and we chose to do something about online trolling and cure every troll on the web with V-hab.
Unibet has over 7 million customers worldwide which makes it one of the world’s largest online betting companies. However, in the UK the brand is still fairly unknown. To stand apart from other betting companies we positioned the brand as a more intelligent alternative to football-focussed bookmakers, and a champion of fans of rugby, cricket and tennis, whose sports are often overlooked.